PayLink Financial — Social Media Post Mockup

This presentation showcases the visual identity system for PayLink Financial, including logo variations, brand colors, typography, and applications across digital and physical touchpoints. Logo & Icon: A modern, interlocking link symbol paired with a clean sans-serif logotype, symbolizing trust, speed, and connectivity. Color Palette: Deep blue (#1a3b70) and teal (#02978a) communicate professionalism, reliability, and innovation. Typography: Azo Sans family provides a versatile range of weights for digital and print consistency. Applications: Branded assets applied to social media ads, merchandise (mug, hat), and mobile app icon design. Mockups: Instagram ad placement demonstrates how the visual identity translates into marketing campaigns, emphasizing instant payments and secure transactions. The system is designed to present PayLink Financial as professional, modern, and approachable, while ensuring consistency across digital, print, and product platforms.